The Academy of International Business is a leading global
association of scholars and specialists in the field of
international business which was established in 1959. The focus of
this book is to shed light on the real business management problems
that MENA-based organizations face through teaching cases. The last
few years have seen the world grappling with many challenges from
persistent recession, environmental challenges, political
instability and resource constraint management issues. Slowly but
steadily, the centre of business gravity is moving eastwards.
Emerging economies are proving promising business markets with
large populations with future purchasing power and sources of FDI.
The youthful human capital provides potential opportunities for
innovation. MENA is strategically placed at the hub between East
and West. The challenges and opportunities as two worlds collide -
the developed west and the developing east bring a rich variety of
perspectives of innovative solutions to business dilemmas.
"Perspectives", our new section, has explorative thought pieces on
trending topics. Cases include regional leaders at various stages
of growth who are beginning to dominating global markets like
Emirates airlines, the fastest growing global airline; Aramex PSJC,
the only Arab company to be listed on the NASDAQ stock exchange;
Americana Group (Kuwait Food Company), one of MENA's leading
restaurant operations and manufacturing group of companies; and
Lammtara Pictures, the first Middle Eastern company to produce 3D
animations. Cases on international companies operating in MENA like
General Electric, ranked 6th in the Fortune 500 list; PepsiCo, the
2nd largest global food and beverage company; Impression et
Enregistrement des Resultats, a leading supplier of printing
terminals and IT Solutions for the air transportation industry and
GEA Group Aktiengesellschaft, one of the largest system providers
for food and energy processes. The case contexts are varied:
international business (cross-cultural, global value chain,
standardization and adaptation); management strategy (culture,
change, growth), marketing strategy (communication, packaging,
service marketing, brand management), CSR & sustainability
(like PPPs), and entrepreneurship (funding, growth cycles).
AIB-MENA hopes that this book will spur more organizations and
individuals to contribute to teaching and research. After all, the
winds of changes are sweeping over the business world quickly and
the sands of time are moving mountains.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(3)
