Books > History > American history > From 1900 > Postwar, from 1945 > Vietnam War
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The Psychological War for Vietnam, 1960-1968 (Hardcover)
Loot Price: R1,765
Discovery Miles 17 650
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The Psychological War for Vietnam, 1960-1968 (Hardcover)
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The Psychological War for Vietnam, 1960-1968, for the first time
fully explores the most sustained, intensive use of psychological
operations (PSYOP) in American history. In PSYOP, US military
personnel use a variety of tactics-mostly audio and visual
messages-to influence individuals and groups to behave in ways that
favor US objectives. Informed by the author's firsthand experience
of such operations elsewhere, this account of the battle for
"hearts and minds" in Vietnam offers rare insight into the art and
science of propaganda as a military tool in the twentieth century.
The Psychological War for Vietnam, 1960-1968, focuses on the
creation, capabilities, and performance of the forces that
conducted PSYOP in Vietnam, including the Joint US Public Affairs
Office and the 4th PSYOP Group. In his comprehensive account,
Mervyn Edwin Roberts III covers psychological operations across the
entire theater, by all involved US agencies. His book reveals the
complex interplay of these activities within the wider context of
Vietnam and the Cold War propaganda battle being fought by the
United States at the same time. Because PSYOP never occurs in a
vacuum, Roberts considers the shifting influence of alternative
sources of information-especially from the governments of North and
South Vietnam, but also from Australia, Korea, and the Philippines.
The Psychological War for Vietnam, 1960-1968, also addresses the
development of PSYOP doctrine and training in the period prior to
the introduction of ground combat forces in 1965 and, finally,
shows how the course of the war itself forced changes to this
doctrine. The scope of the book allows for a unique measurement of
the effectiveness of psychological operations over time.
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