This volume provides original insight into the operational
opportunities, challenges and constraints in managing Tourism
Destination Marketing. It explores how the various tourist
destination systems including tourist, places (as seen by the
tourist), public and private tourism organisations and the social
and physical environment can effectively communicate and co operate
together at a profit for each.
Advances in Destination Marketing offers a comprehensive review
of a wide range of aspects related to marketing tourism products
including networks in destinations, consumer experiences in
destinations, destination branding, destination image, events in
destinations and destination tourism products. Throughout the book
a network analysis perspective is applied to offer alternative
solutions of how each system can share network knowledge and system
knowledge so profits can be created effectively and maximised. The
exploration of new topics such as Destination Networks and
Destination Branding as well as original international empirical
research and case studies from well known researchers in the area,
provides new thinking on Marketing Tourism Destinations.
The relevance of the arguments and the salient conclusions are
valuable in the study of an ever dynamic and burgeoning industry.
This stimulating volume will be of interest to higher level
students, academics, researchers within Tourism and practitioners
in the industry.
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