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138 Ways to Generate New, First-time Gifts (Paperback)
Loot Price: R1,537
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138 Ways to Generate New, First-time Gifts (Paperback)
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Originally published by Stevenson, Inc., this practical resource
provides nonprofit leaders and professionals with proven methods
and techniques for increasing revenue from first-time gifters. It
delivers step-by-step procedures for motivating nondonors to give
and explains how to increase success through direct mail, calls,
phonathons, events, online giving, and more. Important topics
covered include: * Motivating non-donors * Attracting first-time
corporate donors * Annual giving strategies: Restricted gifts *
Employee giving * Social media outreach * In-kind gifts *
Increasing return on direct mail appeals * Online giving * Prospect
research * Monthly and annual appeals * Expanding your prospect
database Please note that some content featured in the original
version of this title has been removed in this published version
due to permissions issues.
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