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Books > Reference & Interdisciplinary > Interdisciplinary studies > Area / regional studies
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Transformation of Chinese Newspaper Companies - Management, Production and Administration (Hardcover)
Loot Price: R4,405
Discovery Miles 44 050
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Transformation of Chinese Newspaper Companies - Management, Production and Administration (Hardcover)
Series: Chinese Perspectives on Journalism and Communication
Expected to ship within 12 - 17 working days
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This book focuses on the transformation of Chinese newspaper
companies in aspects of managerial strategies, newsroom practices
and interactions with national policies. The comparative case study
of two publishers comprises empirical evidence from editors,
editor-in-chiefs, commercial staff, managers, technicians and
scholarly experts. Locating in the intersection of media
management, journalism and media policy, its analytical devices
include differing but related theories. With the primary data and
integrated theoretical frameworks, the primary argue is that the
transformation is oriented to the Internet market, which is a
consensus of newspaper practitioners and government administrators.
General
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