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Organizing Organic - Conflict and Compromise in an Emerging Market (Hardcover)
Loot Price: R1,914
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Organizing Organic - Conflict and Compromise in an Emerging Market (Hardcover)
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Stakeholders in the organic food movement agree that it has the
potential to transform our food system, and yet there is little
consensus about what this transformation should look like. Tracing
the history of the organic food sector, Michael A. Haedicke charts
the development of two narratives that do more than simply polarize
the organic debate, they give way to competing institutional
logics. On the one hand, social activists contend that organics can
break up the concentration of power that rests in the hands of a
big, traditional agribusiness. Alternatively, professionals who are
steeped in the culture of business emphasize the potential for
market growth, for fostering better behemoths. Independent food
store owners are then left to reconcile these ideas as they
construct their professional identities and hone their business
strategies. Drawing on extensive interviews and unique archival
sources, Haedicke looks at how these groups make sense of their
everyday work. He pays particular attention to instances in which
individuals overcome the conflicting narratives of industry
transformation and market expansion by creating new cultural
concepts and organizational forms. At once an account of the
sector's development and an analysis of individual choices within
it, Organizing Organic provides a nuanced account of the way the
organic movement continues to negotiate ethical values and economic
productivity.
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