Saying it Right deals with the techniques and processes necessary
to transmit and understand messages from people inside and outside
of organizations. It looks at problems that can impede
communication and outlines methods for understanding others.
Important in this understanding are how people perceive the world,
what they need to motivate them, what channels they prefer, and the
predictable patterns of distress they exhibit when they do not get
their needs met positively.
General
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