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ISE Managerial Economics & Business Strategy (Paperback, 10th edition)
Loot Price: R1,863
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ISE Managerial Economics & Business Strategy (Paperback, 10th edition)
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Total price: R1,883
Discovery Miles: 18 830
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Managerial Economics and Business Strategy has been revised to
include updated examples and problems, but it retains all of the
basic content that made previous editions a success. By teaching
managers the practical utility of basic economic tools such as
present value analysis, supply and demand, regression, indifference
curves, isoquants, production, costs, and the basic models of
perfect competition, monopoly, and monopolistic competition. This
10th edition retails the emphasis on real-world examples and modern
topics along with unique coverage found nowhere else: oligopoly,
penetration pricing, multistage and repeated games, foreclosure,
contracting, vertical and horizontal integration, networks,
bargaining, predatory pricing, principal agent problems, raising
rival's costs, adverse selection, auctions, screening and
signaling, search, limit pricing, and a host of other pricing
strategies for firms enjoying market power. This balanced coverage
of traditional and modern microeconomic tools makes it appropriate
for a wide variety of managerial economics classrooms.
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