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Behavioral Supply Chain Contracting - Decision Biases in Behavioral Operations Management (Paperback, 2012, Reprint 2019 ed.)
Loot Price: R1,539
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Behavioral Supply Chain Contracting - Decision Biases in Behavioral Operations Management (Paperback, 2012, Reprint 2019 ed.)
Series: Edition KWV
Expected to ship within 10 - 15 working days
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Behavioral operations management is a new and growing research
field incorporating behavioral aspects of decision making into
operations management models, challenging the assumption of fully
rational decision makers. Behavioral aspects include risk-aversion,
mental accounting, reference points, or bounded rationality. In
this book the author presents experimental and empirical studies
that address behavioral decision making in the supply chain
contracting context. First, different behavioral aspects are
incorporated in the decision making process of a buyback and a
revenue sharing contract. Second, an empirical decision maker is
analyzed facing a service level contract. Potential readership
includes scholars and graduate students who are interested in the
field of behavioral operations management and practitioners looking
for behavioral aspects of decision making in supply chain
contracting context.
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