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Cinematic Articulation in Motion Graphics (Hardcover)
Loot Price: R4,136
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Cinematic Articulation in Motion Graphics (Hardcover)
Series: Routledge Studies in Media Theory and Practice
Expected to ship within 9 - 17 working days
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This book develops a critical and theoretical approach to the
semiotics of motion pictures as they are applied to a broader range
of constructions than traditional commercial narrative productions.
This interdisciplinary approach begins with the problems posed by
motion perception to develop a model of cinematic interpretation
that includes both narrative and non-narrative types of
productions. Contrasting traditional theatrical projection and
varieties of new media, this book integrates analyses of title
sequences, music videos, and visual effects with discussions on
classic and avant-garde films. It further explores the intersection
between formative audio-visual cues identified by viewers and how
viewers' desires direct engagement with the motion picture to
present a framework for understanding cinematic articulation. This
new theoretical model incorporates much of what was neglected and
gives greater prominence to formerly critical marginal productions
by showing the fundamental connections that link all moving imagery
and animated text, whether it tells a story or not. This insightful
work will appeal to students and academics in film and media
studies.
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