Communicating out of a Crisis (Hardcover)

This text examines the impact of a crisis - big or small - and the threat of negative publicity to corporate reputation. Arguing that most companies have no crisis management plans and hope that disaster will never strike, the author of this book theorizes that consumerism, legislation, environmentalism, pressure groups and investigative media all necessitate the development of a crisis communications plan. The book shows how a crisis can be managed effectively or even turned to advantage through publicity giving the company's reputation a long term boost.;Case studies examine the activities of six companies facing crises and the lessons to be learned from their approaches. Checklists are included as a quick reference for the practising PR professional.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	June 1998
First published:	1998
Authors:	Michael Bland
Dimensions:	216 x 140 x 20mm (L x W x T)
Format:	Hardcover
Pages:	248
ISBN-13:	978-0-333-72097-4
Categories:	Books > Social sciences > Sociology, social studies > Emergency services > General Books > Business & Economics > Business & management > Management & management techniques > General Books > Social sciences > Sociology, social studies > Social issues > Social impact of disasters > General Promotions
LSN:	0-333-72097-0
Barcode:	9780333720974

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