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Innovative Wirtschaftskommunikation - Interdisziplinare Problemloesungen Fur Die Wirtschaft (German, Paperback, 2006 ed.) Loot Price: R1,969
Discovery Miles 19 690
Repayment Terms: R185 pm x 12*
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Innovative Wirtschaftskommunikation - Interdisziplinare Problemloesungen Fur Die Wirtschaft (German, Paperback, 2006 ed.):...

Innovative Wirtschaftskommunikation - Interdisziplinare Problemloesungen Fur Die Wirtschaft (German, Paperback, 2006 ed.)

Michael Boenigk, David Krieger, Andrea Belliger, Christoph Hug

Series: Europaische Kulturen in Der Wirtschaftskommunikation, 9

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Loot Price R1,969 Discovery Miles 19 690 | Repayment Terms: R185 pm x 12*

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Die Autorinnen und Autoren setzen sich interdisziplinar mit unterschiedlichen Aspekten innovativer Wirtschaftskommunikation auseinander. Sie stellen Fallstudien und Losungskonzepte zu folgenden Themenbereichen vor: Kommunikationsmanagement, Kommunikationsstrategien, integrierte Kommunikation, Methodeneinsatz in der Kommunikation, Diversity Management, Textanalyse und Theorieentwicklung in der Kommunikation.

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Series: Europaische Kulturen in Der Wirtschaftskommunikation, 9
Release date: October 2006
Editors: Michael Boenigk • David Krieger • Andrea Belliger • Christoph Hug
Dimensions: 210 x 148 x 19mm (L x W x T)
Format: Paperback - Trade
Pages: 316
Edition: 2006 ed.
ISBN-13: 978-3-8350-6031-9
Languages: German
Subtitles: German
Categories: Books > Reference & Interdisciplinary > Communication studies > General
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-8350-6031-7
Barcode: 9783835060319

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