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Inside the Mind of a Voter - A New Approach to Electoral Psychology (Hardcover)
Loot Price: R749
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Inside the Mind of a Voter - A New Approach to Electoral Psychology (Hardcover)
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An in-depth look into the psychology of voters around the world,
how voters shape elections, and how elections transform citizens
and affect their lives Could understanding whether elections make
people happy and bring them closure matter more than who they vote
for? What if people did not vote for what they want but for what
they believe is right based on roles they implicitly assume? Do
elections make people cry? This book invites readers on a unique
journey inside the mind of a voter using unprecedented data from
the United States, the United Kingdom, Germany, France, South
Africa, and Georgia throughout a period when the world evolved from
the centrist dominance of Obama and Mandela to the shock victories
of Brexit and Trump. Michael Bruter and Sarah Harrison explore
three interrelated aspects of the heart and mind of voters: the
psychological bases of their behavior, how they experience
elections and the emotions this entails, and how and when elections
bring democratic resolution. The authors examine unique concepts
including electoral identity, atmosphere, ergonomics, and
hostility. From filming the shadow of voters in the polling booth,
to panel study surveys, election diaries, and interviews, Bruter
and Harrison unveil insights into the conscious and subconscious
sides of citizens' psychology throughout a unique decade for
electoral democracy. They highlight how citizens' personality,
memory, and identity affect their vote and experience of elections,
when elections generate hope or hopelessness, and how subtle
differences in electoral arrangements interact with voters'
psychology to trigger different emotions. Inside the Mind of a
Voter radically shifts electoral science, moving away from
implicitly institution-centric visions of behavior to understand
elections from the point of view of voters.
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