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Essentials of Marketing (Paperback, 6th Edition) Price: R316
Discovery Miles 3 160
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Essentials of Marketing (Paperback, 6th Edition): Michael Cant

Essentials of Marketing (Paperback, 6th Edition)

Michael Cant

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Price R316
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Aristata Bookshop - Fulfilled by Loot
Discovery Miles 3 160

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This edition of Essentials of Marketing once again has a hands-on approach, giving practical explanations of the marketing principles in a business. A number of fundamental aspects of marketing are explained in a logical and understandable way, from the environment in which a business operates to the development of an integrated marketing strategy.

General

Imprint: Juta & Co
Country of origin: South Africa
Release date: December 2020
Editors: Michael Cant
Dimensions: 245 x 167 x 15mm (L x W x T)
Format: Paperback
Pages: 260
Edition: 6th Edition
ISBN-13: 978-1-4851-3116-8
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Business & Economics
Books > Academic & Education > Varsity Textbooks > Marketing
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LSN: 1-4851-3116-2
Barcode: 9781485131168

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