Introduction To Retailing (Paperback, 2nd Revised edition)

This second edition of Introduction to Retailing focuses on the key elements and components involved in starting a retail business as well as the practical issues that surround retailing. These issues include:

• The store location
• The store front, layout and interior design
• Knowing who the customers are and how they buy
• The right kinds of products to sell
• Selecting suppliers
• Managing stock and limiting shrinkage
• Setting the correct price
• Planning markdowns and price changes
• Developing a marketing communication plan
• Integrating all of the above into a comprehensive and practical plan.

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