Introduction To Retailing (Paperback, 2nd Revised edition)

Michael Cant

(sign in to rate)

Loot Price R224 Discovery Miles 2 240

Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.

Description
Details
Customer Reviews

In today's very competitive retail environment, retailers need to be proactive. They also need to be able to adapt to changing situations and be aware of the latest trends in retailing in order to remain competitive.

This second edition of Introduction to Retailing focuses on the key elements and components involved in starting a retail business as well as the practical issues that surround retailing. These issues include:

The store location
The store front, layout and interior design
Knowing who the customers are and how they buy
The right kinds of products to sell
Selecting suppliers
Managing stock and limiting shrinkage
Setting the correct price
Planning markdowns and price changes
Developing a marketing communication plan
Integrating all of the above into a comprehensive and practical plan.

This book places the relevance and importance of these issues in perspective and in a practical way illustrates what retailers can do to improve the success of their businesses. Activities explain certain concepts and South African examples illustrate various principles from a local perspective.

General

Imprint:	Juta Books
Country of origin:	South Africa
Release date:	2010
Authors:	Michael Cant
Dimensions:	245 x 168 x 9mm (L x W x T)
Format:	Paperback
Pages:	139
Edition:	2nd Revised edition
ISBN-13:	978-0-7021-7783-5
Categories:	Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector Books > Varsity Textbooks Books > Academic & Education > Varsity Textbooks > Economics Promotions
LSN:	0-7021-7783-0
Barcode:	9780702177835