High-technology capital equipment has its unique set of challenges.
If you're an executive trying to compete in this world, you know
that it's not enough to just improve operational costs and
efficiencies. You need to consistently define and create winning
products that are then successfully marketed to capture their full
value. "Equipped to Win" shows you how to thrive in this world in a
straightforward how-to style. With "Equipped to Win" you get the
capital equipment industry's best practices for strategy, product
management, and marketing. Capital equipment executives, this is
your guide for growing your business, improving profits, and
beating the competition.
General
| Imprint: |
Lulu.Com
|
| Country of origin: |
United Kingdom |
| Release date: |
March 2010 |
| First published: |
March 2010 |
| Authors: |
Michael Chase
|
| Dimensions: |
229 x 152 x 19mm (L x W x T) |
| Format: |
Hardcover - With printed dust jacket / With dust jacket
|
| Pages: |
274 |
| ISBN-13: |
978-0-557-27785-8 |
| Categories: |
Books >
Business & Economics >
General
Promotions
|
| LSN: |
0-557-27785-X |
| Barcode: |
9780557277858 |
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