Emphasizing the global nature of Indian and Chinese film,
television, and digital media, "Reorienting Global Communication:
Indian and Chinese Media Beyond Borders" provides a diverse mix of
alternative perspectives that collectively shift the discussion of
media globalization away from Hollywood and New York. Linked by a
shared history of colonialism, state socialism, large diasporas,
and recent market liberalization, India and China are poised to
become twenty-first-century world powers. While both enjoy a rich
ensemble of religious iconography, legends, and folk traditions,
Indian and Chinese producers and consumers are today challenged to
find modes of expression that are culturally authentic and
commercially viable in an increasingly globalized media
environment. Essays cover topics such as the influence of
transnational Indian families on the narrative elements of
Bollywood productions, the rise of made-in-China blockbusters, the
development of pan-Asian cinema, and migrants' use of the Internet
to maintain connections with their homelands. Contributors are
Michael Curtin, Chua Beng Huat, Shanti Kumar, Chin-Chuan Lee,
Madhavi Mallapragada, Divya C. McMillin, Sreya Mitra, Sujata
Moorti, Zhongdang Pan, Aswin Punathambekar, Jack Linchuan Qiu,
Hemant Shah, Lakshmi Srinivas, Emilie Yueh-yu Yeh, and Yuezhi Zhao.
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