This accessible and expansive, yet remarkably concise textbook is
designed to help readers with their research project. As well as
guiding them through the key methods of collecting and analysing
qualitative data, this book provides invaluable information on
writing up their research and how to get published. Now in its
third edition, Qualitative Research in Business and Management has
been fully updated to include a range of recent examples of aspects
of qualitative research in action, and a new look at the methods
and ethics of using social media data.
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