Being good is not good enough to be moral. In "Do No Evil," Michael
Berumen debunks the notions that moral judgments are subjective
preferences and that there are no universal standards of morality.
He analyzes leading normative theories and gives biographical
highlights on several important philosophers. Berumen then sets
forth his own theory: the only basis for "universal" morality is
the avoidance of death and suffering, in contrast to conventional
conceptions of promoting good, which he shows cannot form a basis
for universal rules of conduct.
Berumen then examines the concepts of property, exchange,
competition, and inequality, and shows why capitalism occupies the
default position of morality, and why socialism is problematic.
With that said, he also explains why property rights are not
unlimited, and how morality serves to constrain capitalist
acts.
The last part of the book deals with business-related topics.
Berumen demonstrates that a business is property and not primarily
an instrument for delivering social justice, and he covers such
areas as governance, fiduciary responsibility, marketing,
globalism, the environment, duties to animals, and moral
courage.
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