Conceived as a challenge to long-standing conventional wisdom,
Creating the Future is a work of social history/cultural criticism
that examines the premise that the progress of art in Los Angeles
ceased during the 1970safter the decline of the Ferus Gallery, the
scattering of its stable of artists (Robert Irwin, Ed Kienholz, Ed
Moses, Ed Rusha and others), and the economic struggles throughout
the decadeand didn t resume until sometime around 1984 when Mark
Tansey, Alison Saar, Judy Fiskin, Carrie Mae Weems, David Salle,
Manuel Ocampo, among others became stars in an exploding art
market. However, this is far from the reality of the L.A. art scene
in the 1970s. The passing of those fashionable 1960s-era icons, in
fact, allowed the development of a chaotic array of outlandish and
independent voices, marginalized communities, and energetic,
sometimes bizarre visions that thrived during the stagnant 1970s.
Fallon s narrative describes and celebrates, through twelve
thematically arranged chapters, the wide range of intriguing
artists and the worldnot just the objectsthey created. He reveals
the deeper, more culturally dynamic truth about a significant
moment in American art history, presenting an alternative story of
stubborn creativity in the face of widespread ignorance and
misapprehension among the art cognoscenti, who dismissed the 1970s
in Los Angeles as a time of dissipation and decline. Coming into
being right before their eyes was an ardent local feminist art
movement, which had lasting influence on the direction of art
across the nation; an emerging Chicano Art movement, spreading
Chicano murals across Los Angeles and to other major cities; a new
and more modern vision for the role and look of public art; a slow
consolidation of local street sensibilities, car fetishism, gang
and punk aesthetics into the earliest version of what would later
become the Lowbrow art movement; the subversive co-opting, in full
view of Pop Art, of the values, aesthetics, and imagery of
Tinseltown by a number of young and innovative local artists who
would go on to greater national renown; and a number of independent
voices who, lacking the support structures of an art movement or
artist cohort, pursued their brilliant artistic visions in
near-isolation. Despite the lack of attention, these artists would
later reemerge as visionary signposts to many later trends in art.
Their work would prove more interesting, more lastingly
influential, and vastly more important than ever imagined or
expected by those who saw it or even by those who created it in
1970 s Los Angeles. Creating the Future is a visionary work that
seeks to recapture this important decade and its influence on today
s generation of artists. Artists mentioned: John BaldessariEd
RuschaChris BurdenVija CleminsMike KelleyJames TurrellPaul
McCarthyDavid SalleCharles GarabedianTerry AllenCarole
CaroompasDavid HammonsSenga NengundiElliott Pinckney"
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