Public House and Beverage Management: Key Principles and Issues - Key principles and issues (Paperback)

'Public House & Beverage Management' provides students with a practical guide to the management aspects of the licensed trade industry. 'Public House & Beverage Management' introduces students to: * Key players * Variations in service offer * Types of management arrangement (managed, leased, tenanted, franchise, freehouse) * Customers and segments * Labour markets and employees * Key elements in the business units * Retailing skills. The combined experiences of the authors are reflected in the text, as between them they have a vast range of experience as: publican, hotelier, chef and sommelier. Enhanced by this is their teaching and research covering food service, cellar management, marketing and wines and spirit education.

General

Imprint:	Butterworth-Heinemann
Country of origin:	United Kingdom
Release date:	August 2000
First published:	2000
Authors:	Michael Flynn • Caroline Ritchie • Andrew Roberts
Dimensions:	246 x 189 x 13mm (L x W x T)
Format:	Paperback
Pages:	236
ISBN-13:	978-0-7506-4678-9
Categories:	Books > Business & Economics > Industry & industrial studies > Service industries > General
LSN:	0-7506-4678-0
Barcode:	9780750646789

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