This book in your hand is a theoretical essay about a market- and
competitor-analysis with practical implementation in the
LCD-TV-semiconductor market. The current situation of the LCD-TV
Market and the connected Semiconductor Market as well as future
aspects are analysed from the point of view of a integrated
Semiconductor Company.The acquired information is used for the
identification of potential competitors in the market and their
comparison with this Company. The comparisons are based on the
conformance of buying decision criteria and serve to illustrate the
differences. These differences between customers, competitors, and
the company itself as well as the future trends of the market are
the basis for the designed strategic decision support for a company
which operates in this highly competitive market.
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