Michael Hyatt, one of the top business bloggers in the world,
provides down-to-earth guidance for building and expanding a
powerful platform.
To be successful in the market today, you must possess two
strategic assets: a compelling "product" and a meaningful
"platform." In this step-by-step guide, Michael Hyatt, former CEO
and current Chairman of Thomas Nelson Publishers, takes readers
behind the scenes, into the new world of social media success. He
shows you what best-selling authors, public speakers,
entrepreneurs, musicians, and other creatives are doing differently
to win customers in today's crowded marketplace. Hyatt speaks from
experience. He writes one of the top 800 blogs in the world and has
more than 100,000 followers on Twitter. His large and growing
platform serves as the foundation for his successful writing,
speaking, and consulting practice.
In "Platform, " Hyatt will teach readers not only how to extend
their influence, but also how to monetize it and build a
sustainable career. The key? By building a platform. It has never
been easier, less expensive, or more possible than right now. . .
The book includes: proven strategies easy-to-replicate formulas
practical tips
Social media technologies have changed everything. Now, for the
first time in history, non-celebrities can get noticed--and win big
--in an increasingly noisy world.
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