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Marketing Strategy and Management (Paperback, 5th edition) Loot Price: R2,858
Discovery Miles 28 580
Repayment Terms: R268 pm x 12*
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Marketing Strategy and Management (Paperback, 5th edition): Michael J. Baker

Marketing Strategy and Management (Paperback, 5th edition)

Michael J. Baker

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Loot Price R2,858 Discovery Miles 28 580 | Repayment Terms: R268 pm x 12*

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The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

General

Imprint: Bloomsbury Academic
Country of origin: United Kingdom
Release date: December 2014
First published: 2014
Authors: Michael J. Baker
Dimensions: 276 x 216 x 30mm (L x W x T)
Format: Paperback
Pages: 560
Edition: 5th edition
ISBN-13: 978-1-137-02582-1
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 1-137-02582-4
Barcode: 9781137025821

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