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Books > Business & Economics > Business & management > Sales & marketing
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Marketing Theory - A Student Text (Paperback, 3rd Revised edition)
Loot Price: R1,907
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Marketing Theory - A Student Text (Paperback, 3rd Revised edition)
Expected to ship within 9 - 17 working days
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Marketing Theory introduces and explains the role of theory in
marketing by uncovering its histories, disciplinary underpinnings,
subfields, discourses and debates. From strategy and ethics to
digital marketing and consumer behaviour, leading marketing experts
shine a light on what can be a challenging perspective of
marketing. In this new Third Edition there are up-to-date examples
from global companies such as Pepsi, Amazon and H entirely new
chapters on Digital and Social Media Marketing, and
Service-Dominant Logic (SD-L) and contributions from Global
Specialists including Bob Lusch, Patrick Murphy and Susan Hart.
Ideal for Upper level undergraduate and postgraduate marketing
students studying marketing theory, critical marketing, and the
history of marketing modules.
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