Designing and Managing a Research Project - A Business Student's Guide (Paperback, 4th Revised edition)

Designing and Managing a Research Project: A Business Student's Guide is a practical, step-by-step guide that shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. The inclusion of topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis, along with examples from real student research provide a unique perspective. The new Fourth Edition includes broader types of student project examples, such as an Economics thesis, additional international business cases, increased coverage of Questionnaire Design and Institutional Review Boards, and an integrated case throughout the book on "High Performance Shoes" with supporting materials and data. Additional resources including case studies, PowerPoint slides, and test bank are available on the authors' website.

General

Imprint:	Sage Publications Ltd
Country of origin:	United States
Release date:	February 2019
First published:	2019
Authors:	Michael J Polonsky • David S. Waller
Dimensions:	254 x 177 x 19mm (L x W x T)
Format:	Paperback
Pages:	360
Edition:	4th Revised edition
ISBN-13:	978-1-5443-1646-8
Categories:	Books > Business & Economics > Business & management > Management of specific areas > Research & development management
LSN:	1-5443-1646-1
Barcode:	9781544316468

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