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Comprehensive Fundraising Campaigns - New Directions for Colleges and Universities (Hardcover)
Loot Price: R1,616
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Comprehensive Fundraising Campaigns - New Directions for Colleges and Universities (Hardcover)
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This book includes case studies of comprehensive campaigns at eight
varied institutions of higher education. In each case, a campaign
was part of an institutional strategy for growth and change. Many
of the campaigns marked a turning point in the institution's
history. They are not just stories about campaigns, they are
examples of institutional strategies for growth and change. The
case studies include widely varied institutions: a relatively young
private university campaigning to enhance its research standing; a
distinguished private university moving beyond near-destruction to
pursue bold goals; a prestigious public university aiming to
sustain momentum in its third century; a public university raising
funds to enhance its own programs and bring economic rejuvenation
to its region; a public university focused on the economic mobility
of its diverse students and undertaking its first campaign; a
unique liberal arts college turning to philanthropy to implement an
innovative new financial model; a distinguished historically Black
college for women seeking resources to continue and increase its
excellence; and a community college raising funds to help address
urgent economic and social priorities of the city and county that
it serves. Their campaign goals ranged from $40 million to $5
billion!
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