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A World Away - The British Package Holiday Boom, 1950-1974 (Paperback)
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A World Away - The British Package Holiday Boom, 1950-1974 (Paperback)
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The 1950s and 1960s were a transformative period in Britain, and an
important part of this was how Britons' lives were changed when
they began flying abroad for their holidays. In A World Away
Michael John Law investigates how something that previously only
the rich could afford became available to working-class
holidaymakers. A World Away moves beyond the big players in the
tourist industry and technical accounts of the airplanes used by
tour operators to tell the histories of the people who were there,
both tourists and tour guides, using their personal testimonies.
Until now there has been uncertainty about the identity of these
new tourists: some feared they were working-class intruders who
might invade the pristine destinations favoured by the elite;
others claimed that most were from the middle class. Using new data
derived from flight accident investigations, Law explains the
complex origins of these new flyers. In British society this
unprecedented mobility could not go unpunished, and the new
tourists were lampooned in books and newspapers aimed at the middle
classes. Law shows how popular culture, movies, and music
influenced the decision to travel, and what actually happened when
these new holidaymakers went abroad. Law investigates the package
tour industry from its mid-century origins through its inherent
weaknesses, governmental interference, and unforeseen world events
that contributed to its partial failure in the early 1970s. A World
Away provides the definitive account of this important change in
postwar British society.
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