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Books > Reference & Interdisciplinary > Communication studies > Media studies
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China's New Creative Clusters - Governance, Human Capital and Investment (Paperback)
Loot Price: R1,231
Discovery Miles 12 310
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China's New Creative Clusters - Governance, Human Capital and Investment (Paperback)
Series: Media, Culture and Social Change in Asia
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Recognising that creativity is a major driving force in the
post-industrial economy, the Chinese government has recently
established a range of "creative clusters" - industrial parks
devoted to media industries, and arts districts - in order to
promote the development of the creative industries. This book
examines these new creative clusters, outlining their nature and
purpose, and assessing their effectiveness. Drawing on case studies
of a range of cluster models, and comparing them with international
examples, the book demonstrates that creativity, both in China and
internationally, is in fact a process of fitting new ideas to
existing patterns, models and formats. It shows how large and
exceptionally impressive creative clusters have been successfully
established, but raises the important questions of whether profit
or culture is the driving force, and of whether the bringing
together of independent-minded, creative people, entrepreneurial
businessmen, preferential policies and foreign investment may in
time lead to unintended changes in social and political attitudes
in China, including a weakening of state bureaucratic power. An
important contribution to the existing literature on the subject,
this book will be of great interest to scholars of urban studies,
cultural geography, cultural economics and Asian studies.
General
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