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Books > Reference & Interdisciplinary > Interdisciplinary studies > Globalization
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Television Across Asia - TV Industries, Programme Formats and Globalisation (Hardcover)
Loot Price: R3,880
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Television Across Asia - TV Industries, Programme Formats and Globalisation (Hardcover)
Series: Media, Culture and Social Change in Asia
Expected to ship within 12 - 17 working days
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This volume explores the trade in television programme formats,
which is a crucially important ingredient in the globalization of
culture, in Asia. It examines how much traffic there is in
programme formats, the principal direction of flow of such traffic,
and the economic and cultural significance of this trade for the
territories involved and for the region as a whole. It shows how
new technology, deregulation, privatization and economic recession
have greatly intensified competition between broadcasters in Asia,
as in other parts of the world, and discusses how this in turn has
multiplied the incidence of television format remakes, with some
countries developing dedicated format companies and others becoming
net importers and adapters of formats.
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