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Survey Automation - Report and Workshop Proceedings (Paperback)
Loot Price: R2,041
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Survey Automation - Report and Workshop Proceedings (Paperback)
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For over 100 years, the evolution of modern survey
methodology--using the theory of representative sampling to make
inferences from a part of the population to the whole--has been
paralleled by a drive toward automation, harnessing technology and
computerization to make parts of the survey process easier, faster,
and better. The availability of portable computers in the late
1980s ushered in computer-assisted personal interviewing (CAPl), in
which interviewers administer a survey instrument to respondents
using a computerized version of the questionnaire on a portable
laptop computer. Computer assisted interviewing (CAI) methods have
proven to be extremely useful and beneficial in survey
administration. However, the practical problems encountered in
documentation and testing CAI instruments suggest that this is an
opportune time to reexamine not only the process of developing CAI
instruments but also the future directions of survey automation
writ large.
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