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Broken Windows, Broken Business (Revised and Updated) - The Revolutionary Broken Windows Theory: How the Smallest Remedies Reap the Biggest Rewards (Paperback)
Loot Price: R360
Discovery Miles 3 600
You Save: R70
(16%)
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Broken Windows, Broken Business (Revised and Updated) - The Revolutionary Broken Windows Theory: How the Smallest Remedies Reap the Biggest Rewards (Paperback)
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List price R430
Loot Price R360
Discovery Miles 3 600
You Save R70 (16%)
Expected to ship within 9 - 15 working days
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Now revised and updated throughout, with special emphasis on online
customer service and retail websites. Social psychologists and law
enforcement officials agree: If a window in a building is broken
and left in its ruined state, the rest of the windows will soon be
shattered, and the neighborhood will subsequently go downhill.
According to business author Michael Levine, this same notion can
be applied to the world of business. In BROKEN WINDOWS, BROKEN
BUSINESS Levine guides readers through his premise that all big
dilemmas in business stem from lack of attention to small details.
Using dozens of corporate "broken window" case studies, including
McDonald's, K-Mart, Google, JetBlue, and more, he argues that by
integrating the solutions to small problems into a much larger
plan,the resulting combined solution can stimulate overall business
growth-and keep customers coming back for more.
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