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The Political Campaign Desk Reference - A Guide for Campaign Managers, Professionals and Candidates Running for Office (Paperback)
Loot Price: R474
Discovery Miles 4 740
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The Political Campaign Desk Reference - A Guide for Campaign Managers, Professionals and Candidates Running for Office (Paperback)
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Loot Price R474
Discovery Miles 4 740
Expected to ship within 18 - 22 working days
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Do builders construct buildings without a blueprint? Is it wise to
go on a long road trip without mapping the route ahead of time?
Campaign are no different - they need a plan to be successful. Used
in campaigns and classrooms nationwide, The Political Campaign Desk
Reference has become the guide that many campaign professionals use
during every election. The Political Campaign Desk Reference will
guide campaigns through the process of building a campaign plan. In
addition, this guide will help campaigns craft a winning message
for use on television, Internet, social media, direct mail,
telephone, radio and nearly every medium available. This second
edition of the Political Campaign Desk Reference incorporates a
greater discussion of technology, social networking, and
fundraising as well as the difference between strategy and tactics.
The Political Campaign Desk Reference also details the need for
opposition research, how to gather that information, and when it is
appropriate to use that information. The author, Michael McNamara,
is a professional with over 17 years of experience in campaigns and
elections. He has helped numerous candidates at the local,
regional, state, and national level. McNamara has worked with
individuals seeking office, organizations seeking levies, and
businesses working to change local ordinances. The Political
Campaign Desk Reference is the book you want on your side and the
book that you do not want your opponent to have.
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