Watson and Crick discovered the human DNA. What made the difference
was deciphering it. Like the human body, every organization has a
DNA. What will make the difference is not seeing it, but sequencing
it. It's the key to long-term success at innovation. Sequencing,
written by business consultant Michael Metzger, explores what is
required for a company to develop a culture that promotes
innovation for the long haul. Harvard's Clayton Christensen reports
that few companies have the capacity to innovate. The more success
a company achieves, the harder it is for the company to innovate.
And yet the reality is that companies innovate or die. Metzger
outlines the steps necessary to sustain innovation - the culture,
conscience, and C-level leadership required. It begins by having an
accurate assessment of human nature and reality. Institutional
leaders ignore this book at their peril.
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