To stay competitive and meet market expectations in a global
economy, both domestic and foreign companies must realign their
manufacturing processes, make improvements, and increase their
manufacturing capabilities. With large numbers of employees working
in a network of domestic and foreign facilities, production
processes are as varied as the products being produced.
Manufacturing managers need a manufacturing plan or strategy that
will bring structure to this complex environment.
In Manufacturing Strategy: How to Formulate and Implement a
Winning Plan, 2nd Edition, John Miltenburg offers a sensible and
systematic method to: (1) evaluate domestic and foreign factories
and international manufacturing and (2) plan the appropriate
manufacturing strategy to be first in the market.
Incorporating comments and suggestions from managers who used
the first edition of Manufacturing Strategy, John Miltenburg
expands and improves on his focus in the areas of: "International
Manufacturing" - where the focus is on a company's international
network of factories; "Competitive Strategy" - where managers must
understand the role manufacturing strategy plays in their company's
business strategy; and "Manufacturing Programs" - showing how
programs such as quality management, six sigma, agile
manufacturing, and supply chain management fit within the
manufacturing strategy.
Manufacturing Strategy gives managers a common language for
dealing with manufacturing problems at both strategic and
operational levels. It improves communication between manufacturing
managers and those outside manufacturing (who will now have a
better understanding of what manufacturing can and cannot do).
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