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Books > Language & Literature > Literature: texts > Drama texts, plays > 16th to 18th centuries > Shakespeare plays, texts

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Handbuch Versicherungsmarketing (German, Hardcover, Edition.) Loot Price: R2,505
Discovery Miles 25 050
Repayment Terms: R235 pm x 12*
Handbuch Versicherungsmarketing (German, Hardcover, Edition.): Michael P. Zerres, Michael Reich

Handbuch Versicherungsmarketing (German, Hardcover, Edition.)

Michael P. Zerres, Michael Reich

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Loot Price R2,505 Discovery Miles 25 050 | Repayment Terms: R235 pm x 12*

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Lange Zeit wurde das Marketing in der deutschen Versicherungswirtschaft vernachlassigt. Inzwischen erlangt es (im Sinne einer Ausrichtung aller betrieblichen Bereiche auf den Markt und seine Anforderungen) auch in Versicherungsunternehmen eine wachsende Bedeutung. Das Handbuch orientiert sich am Dienstleistungsmarketing und ubertragt Erkenntnisse aus allgemeinem und Dienstleistungsmarketing auf das Marketing von Versicherungsunternehmen - unter Berucksichtigung der wesentlichen Merkmale des Versicherungsgeschafts."

General

Imprint: Springer-Verlag
Country of origin: Germany
Release date: March 2010
First published: March 2010
Editors: Michael P. Zerres • Michael Reich
Dimensions: 234 x 156 x 30mm (L x W x T)
Format: Hardcover - Laminated cover
Pages: 544
Edition: Edition.
ISBN-13: 978-3-642-10275-2
Languages: German
Categories: Books > Language & Literature > Literature: texts > Drama texts, plays > 16th to 18th centuries > Shakespeare plays, texts
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LSN: 3-642-10275-1
Barcode: 9783642102752

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