This compilation of articles and editorials by Prof. Czinkota
published in news media worldwide contains thoughtful insight into
core dimensions of international business and trade. The vast array
of themes reflects how international business reaches every corner
of our world today. This volume makes much of this complexity more
accessible by presenting the topics, its analysis and
controversies, and possible new directions in a few pages - just
enough for bedtime reading. Also, each analysis is accompanied by a
cartoon developed by Czinkota and award-winning cartoonist, David
Clark. Through the parsimonious use of the word and the frequent
offer of insightful cartoons, we hope to enhance understanding and
appreciation of the international trade and investment environment.
We live in a global community in many ways, however many sectors
need to catch up to these approaches--such as international
marketing and trade policies. Additionally, an international market
only functions through trust and relationships between merchants
and companies. In spite of better communications across great
distances, business relationships are still as important as ever,
and will not be disappearing anytime soon. Political and
international affairs directly impact every form of business.
However, readers are bombarded with a colossal volume of reports
and articles, which can be overwhelming. Therefore, in spite of
progress in transparency, it becomes increasingly burdensome to
understand the consequences of a global market. This is why the
book offers these short commentaries, editorials, and cartoons to
encourage comprehension of and thinking about the most important
and relevant topics today. The articles of this book touch on the
natural ebb and flow in every economy and how set-backs actually
bring about innovation and often inspire new business policies and
practices that increase efficiency. Recent recessions do not signal
a decline on the world stage, but rather an opportunity to move
forward with new determination and pursue different frontiers. At
the same time, if we demand that government provides the greatest
protection possible, then we have to be willing to give up a
certain amount of privacy, as is discussed in the section about
economic growth and freedom. This book also outlines some of the
far-reaching consequences that wars, international conflict, and
overall lack of trust can have on business relationships and
therefore trade. From the increasing conflict in the Middle East,
to the current situation between Russian and Ukraine, to global
terrorism, all of these events cause people to divert investments
elsewhere, which can have a large economic and financial impact. In
closing, this book outlines important aspects of international
business, and often does so with a bit of humor and in an
entertaining manner.
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