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International Business (Loose-leaf, 8th ed.)
Loot Price: R3,622
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International Business (Loose-leaf, 8th ed.)
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This text is an unbound, binder-ready edition. International
Business, 8th edition enables students to become better, more
successful participants in the global business place. The
internationally cited author team of Czinkota, Ronkainen, and
Moffet balance conceptual understanding and knowledge of day-to-day
realities. Covering all key aspects of international business, the
authors emphasize a few key dimensions: international context, role
of government in international business, small-and medium-sized
firms, and social responsibility. This new edition is even more
global and user-friendly. Now organized into five parts, students
can more clearly make connections between introductory material,
the international environment, marketing, and financial
considerations in the international marketplace. A truly global
presentation draws on worldwide examples, trends, and data, and
includes an exemplary case selection based on firms from around the
world, from Vietnam and Russia, to Iceland and Turkey. With this
new Wiley edition of International Business, students will better
understand the intricacies of international marketplace, and be
better versed in theory, policy, and strategic aspects of global
economy.
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