Market Research In Action (Paperback, New edition)

Market Research in Action is an examination of various marketing research techniques using a running case study based on a real product. The use of this device shows how research impacts on product development and the product launch, with particular reference to fast moving consumer goods. To demonstrate other marketing research techniques the author has added additional cases introducing a selection of techniques to show how these techniques are developed or used in different arenas, for instance while dealing with service products or marketing in a retail, international and B2B marketing environment.

General

Imprint:	Cengage Learning (Emea) Ltd
Country of origin:	United Kingdom
Release date:	October 2004
First published:	2005
Authors:	Michael Roe
Dimensions:	241 x 188 x 15mm (L x W x T)
Format:	Paperback
Pages:	320
Edition:	New edition
ISBN-13:	978-1-86152-938-1
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN:	1-86152-938-4
Barcode:	9781861529381

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