Michael Kochin's radical exploration of rhetoric is built around
five fundamental concepts that illuminate how rhetoric functions in
the public sphere. To speak persuasively is to bring new things
into existence--to create a political movement out of a crowd, or
an army out of a mob.
Five Chapters on Rhetoric explores our path to things through
our judgments of character and action. It shows how speech and
writing are used to defend the fabric of social life from things or
facts. Finally, Kochin shows how the art of rhetoric aids us in
clarifying things when we speak to communicate, and helps protect
us from their terrible clarity when we speak to maintain our
connections to others.
Kochin weaves together rhetorical criticism, classical rhetoric,
science studies, public relations, and political communication into
a compelling overview both of persuasive strategies in contemporary
politics and of the nature and scope of rhetorical studies.
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