"Value Creation in Travel Distribution" provides a comprehensive
introduction to the world's most rapidly growing industry. It
covers the history of the industry and provides an introduction to
the management and operation of its three principal segments:
transportation, distribution and technology.In the text, emphasis
is placed on introducing concepts about travel as an industry and
exposing readers to various industry practices. This book presents
an insightful discussion of the travel industry's significant
strengths, weaknesses, threats and opportunities. Topics include
but are not limited to mobile booking, ancillary revenue, virtual
meetings, social-media and location dependent services. It exposes
the reader to how current trends in telecommunication, technology,
digital media and ecology can influence the travel industry as a
whole. The author shows some details of possible future
developments, namely evolution and revolution, and draws a final
conclusion.
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