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The Tesla Way - The disruptive strategies and models of Teslism (Hardcover)
Loot Price: R3,068
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The Tesla Way - The disruptive strategies and models of Teslism (Hardcover)
Expected to ship within 10 - 15 working days
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Tesla disrupts the automotive industry by creating many innovative
pieces that fit together. Its marketing, production, sales and
technology strategies are all notably different from its
competitors. The Tesla Way is an elongated case study looking at
Tesla's business model and how this can be applied to existing
manufacturing and production strategies in other companies. The
author also includes case studies from Michelin, Mass and other
consumer goods manufacturing companies. The Tesla Way will look at
the origins of Tesla, its journey to success, new business models
and what will come next. The author includes a mixture of the
theory behind the Tesla business model and its applications,
examining the combination between the manufacturing world and the
digital world. He has also interviewed a cross-section of Tesla's
current employees in both the USA and France. At the end of each
chapter an interview with a CEO or top manager of an industrial
firm is featured: among others, the stories of Luxor Lighting,
ThyssenKrupp, Bosch or Kimberley Clarke. There are also insightful
questions for managers. Online supporting resources include sample
templates for analyzing efficiency of processes on the factory
floor.
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