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Books > Arts & Architecture > Music > Techniques of music
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Writing Music for Commercials - Television, Radio, and New Media (Hardcover, Third Edition)
Loot Price: R2,745
Discovery Miles 27 450
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Writing Music for Commercials - Television, Radio, and New Media (Hardcover, Third Edition)
Expected to ship within 12 - 17 working days
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In Writing Music for Commercials: Television, Radio, and New Media,
professor, composer, arranger, and producer Michael Zager describes
the process of composing and arranging music specifically for
commercials across the growing variety of media formats. Writing
music for commercials requires composers not only learn the craft
of writing short-form compositions that can stand on their own, but
also understand the advertising business. In this third edition of
his original Writing Music for Television and Radio Commericals,
Zager walks starting composers through the business and art of
writing music that aims for a product's target audience and, when
done well, hits its mark. Chapter by chapter, Zager covers a broad
array of topics: how to approach and analyze commercials from a
specifically musical perspective, the range of compositional
techniques for underscoring and composing jingles, the standard
expectations and techniques for arranging and orchestration, and
finally the composing of music for radio commercials, corporate
videos, infomercials, theatrical trailers, video games, Internet
commercials, websites, and web series (webisodes). This third
edition has been updated to include more in-depth analysis of the
changing landscape of music writing for modern media, with critical
information on composing not only for the Web but for mobile
applications, from video-driven advertising in online newspapers to
electronic greeting cards. Zager also includes new interviews with
industry professionals, updated business information, the latest
sound design concepts, and much more. Writing Music for
Commercials: Television, Radio, and New Media features:
*Easy-to-read chapters for beginning and intermediate music
composition students *Over a hundred graphics and musical examples
*Interviews with industry professionals *An assortment of
assignments to train and test readers, preparing them for the world
of writing music for various media *Online audio samples that
illustrate the book's principles Writing Music for Commercials is
designed not only for composers but for students and professionals
at every level.
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