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Media Strategy and Military Operations in the 21st Century - Mediatizing the Israel Defence Forces (Hardcover)
Loot Price: R4,408
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Media Strategy and Military Operations in the 21st Century - Mediatizing the Israel Defence Forces (Hardcover)
Series: Contemporary Security Studies
Expected to ship within 12 - 17 working days
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This book applies the concept of mediatization to the contemporary
dynamic between war, media and society, with a focus on the Israel
Defence Forces (IDF). Since the beginning of the 21st century the
IDF has undergone an intensive process of mediatization that has
transformed the media into an interpretative grid for many of its
military activities and increasingly utilized media to garner
public support and construct civilian perceptions of conflict and
security through media activity and strategy. This process can be
divided into four distinct chronological phases in accordance with
the operational challenges confronted by the IDF during this
period, from the Al-Aqsa Intifada of 2000, through Israeli
unilateral disengagement from Gaza in 2005, and the second Lebanon
war of 2006, to the series of Gaza confrontations of 2008-2014. The
work shows how the IDF's media policy evolved from a narrow
perception of its role, and separation between operational and
media actions to a cohesive and coherently articulated media
strategy that is increasingly intertwined with military action and
operational strategy and a vital component of strategic military
aims and objectives. This strategic stance has led the IDF to adopt
a global media perspective using the most advanced new media
platforms, designed to influence public opinion and improve
national narratives, both in Israel and the international
community. By applying the concept of mediatization to the Israeli
case, this book fills a research lacuna and offers a new prism for
the study of media-military relations in contemporary conflicts.
The book will be of much interest to students of civil-military
relations, strategic studies, Middle Eastern Studies, media and
communication studies, sociology and IR, in general.
General
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