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Global Sport Marketing - Contemporary issues and practice (Paperback) Loot Price: R1,747
Discovery Miles 17 470
Global Sport Marketing - Contemporary issues and practice (Paperback): Michel Desbordes, Andre Richelieu

Global Sport Marketing - Contemporary issues and practice (Paperback)

Michel Desbordes, Andre Richelieu

Series: Routledge Research in Sport Business and Management

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Loot Price R1,747 Discovery Miles 17 470 | Repayment Terms: R164 pm x 12*

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Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities.

The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Research in Sport Business and Management
Release date: July 2014
First published: 2012
Editors: Michel Desbordes • Andre Richelieu
Dimensions: 234 x 156 x 22mm (L x W x T)
Format: Paperback
Pages: 208
ISBN-13: 978-1-138-79582-2
Categories: Books > Sport & Leisure > Sports & outdoor recreation > Sporting events, tours & organisations > General
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LSN: 1-138-79582-8
Barcode: 9781138795822

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