Writing is about more than conveying information. It's about
influencing someone to follow directions, agree with your position,
take action or approve your business case. Take what you think you
know about writing in your job and turn it on its head. You
probably thought it was about being clear and concise so the
recipient would understand it. If so, you'd be wrong. If you want
to be successful, you need to think about your writing differently
- What it's really about is influencing others. You probably
learned in high school or college English classes all about how to
write, but they rarely focus on how to communicate, much less
influence with your communications. Business communications in
college is often more about formatting letters, the traditional
headings to use' formal structure, numbering, using appendices,
numbering, creating technical documents and more. What it doesn't
prepare you for is how to use your business writing to influence
others, a key skill to being successful manager and climbing the
corporate ladder. And, it's not a lot of help in the high tech,
fast paced communications world we live in today and communication
is simply about conveying information. In fact, the important part
of communication isn't just about conveying information, it's
making sure the information you convey delivers the results you
need. Think about what you write in your job. Do you write
procedures? If so, you shouldn't simply want people to understand
them, you want them to follow them. That's influence. If you write
business cases, you don't want to lay out a clear, logical
argument; you want the reader to give you approval - that's
influence. If you write letters and emails, it isn't about being
readable, with good grammar and accurate spelling. If you think
about it, you are always trying to get someone to do something,
whether it's agree with you, approve something, or do what you
want. Few managers are well equipped for this shift in what writing
mean, partly because of what we've been taught in school about
writing and the way communication has been defined for us in the
past. The first step is to know what you want, then craft your
written communication not only to convey information, you need to
make sure it influence others. This book gives you the techniques
you need to change your writing from simply conveying information
to influencing others.
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