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Retail Racism - Shopping While Black and Brown in America (Hardcover)
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Retail Racism - Shopping While Black and Brown in America (Hardcover)
Series: Perspectives on a Multiracial America
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For minorities in today's society, there may be a greater
complexity and risk to moving about in the retail, restaurant, and
other consumer marketplaces than some might expect. Based on 20
in-depth interviews with people from various backgrounds across the
country, the purposes of this book is threefold. Firstly, to bring
greater awareness to minority marketplace experiences both for
consumers and marketplaces by offering a tapestry of what shopping
and otherwise moving about and engaging in the consumer
marketplaces may look like for minorities, even today. Secondly, to
increase sensitivity to this issue for all involved. And third, to
provide some of the steps and resources that others have taken in
an attempt to interrupt, disrupt, or ameliorate the inappropriate
handling of minority consumers. To an extent, this book is about
not only shopping, but also humane living in America, surviving and
making sense of experiences, what to do about it, and the larger
issues and contexts that surround the marketplace for minorities.
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