Already part of the MBA curriculum for Boston College, Rutgers and
Colorado State University and winning praise by China veterans,
Where East Eats West, uses Goodman's unparalleled China experience
to boil down the China business basics into fun, easy-to-digest
lessons and ready-to-serve actions so you can steer clear of making
China-rookie mistakes. It was designed to be the ultimate airplane
book and entertains the China hand as much as it educates the China
rookie through humorous, firsthand narratives that make the reader
feel as if Goodman is sitting beside them, having a conversation.
"From sandwiches to nuclear power plants, Goodman's in-the-trenches
China experiences cover an unusually broad range and the advice he
offers you comes unvarnished, unleavened, and unadulterated, just
like he lived it. Anyone contemplating an adventure in the world of
China business will learn an awful lot from him." Ted Plafker, 20
year China veteran & author of Doing Business in China
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