The classic study of the creative process from the national
bestselling author of Flow
creativity is about capturing those moments that make life worth
living. Legendary psychologist Mihaly Csikszentmihalyi reveals what
leads to these moments--be it the excitement of the artist at the
easel or the scientist in the lab--so that this knowledge can be
used to enrich people's lives. Drawing on nearly one hundred
interviews with exceptional people, from biologists and physicists,
to politicians and business leaders, to poets and artists, as well
as his thirty years of research on the subject, Csikszentmihalyi
uses his famous flow theory to explore the creative process. He
discusses such ideas as why creative individuals are often seen as
selfish and arrogant, and why the "tortured genius" is largely a
myth. Most important, he explains why creativity needs to be
cultivated and is necessary for the future of our country, if not
the world.
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