During the past two decades, corporate management has come to
take an active role in health promotion programming for employees,
offering health education, screenings, therapy, and even leisure
initiatives. However, little attention has been given to how
contemporary worksite health programs in fact blur the traditional
distinction between work and private life. This has resulted in
that little research on the other side of the work-health nexus:
how employers factor health considerations into workforce
management and productivity control.
With the advancement of "work-site health promotion" in
contemporary organizations, Holmqvist and Maravelias argue that
this narrow focus, and the typical uncritical standpoint towards
initiatives which are taken in the name of employees' health, is
inadequate. At a more fundamental level, the advancement of
work-site health promotion may be a sign of a new or altered
corporate health ethic: in contrast to the old corporate health
ethic that was narrow and specific to the workplace, the new
corporate health ethic appears to judge the 'whole employee' and
especially what the whole employee may become; the risks one faces
and the abilities one has to shoulder the responsibility for
developing into a real corporate value. The authors suggest that
health experts' work is closely aligned with problems relating to
the general management of organizations. Through a focused
appraisal of this central albeit neglected occupational group in
management studies, this book tries to explore and understand in
some depth situations and experiences that are of general interest
and concern in our society.
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